Hi, I'm Julie!
Product & UX professional helping small businesses and organisations build their online presence

Getting acquainted
About Me
Since moving to Singapore in 2017, I've spent 6+ years building e-commerce web and app experiences for millions of users across Southeast Asia.
Today, I combine that digital expertise with content and design solutions to help businesses grow and communicate more effectively.
Prior to transitioning into tech, I gained experience in China, Vietnam, Singapore, and Australia in Sales, Business Development, and Customer Service roles. My background is in International Management and Translation, with a focus on Chinese language and cross-cultural communication.
My Design Approach
My experience delivering digital products across Southeast Asia has given me a holistic understanding of what makes successful digital experiences.
Beyond visuals, I consider user needs, business objectives, operational and technical constraints, to ensure ideas are turned into effective scalable solutions.
How we work together
Partnership
1.
Let's talk
Understand your vision and you want to achieve
2.
Explore & Shape
Research, challenge assumptions, and uncover opportunities
3.
Collaborate & Refine
Develop the right solution together
4.
Deliver & Support
Bring ideas to life with practical execution and guidance.
