Hi, I'm Julie!
Product & UX professional helping small businesses and organisations build their online presence

Getting acquainted
About Me
Since moving to Singapore in 2017, I've spent 6+ years building e-commerce web and app experiences for millions of users across Southeast Asia.
Today, I combine that digital expertise with content and design solutions to help businesses grow and communicate more effectively.
Prior to transitioning into tech, I gained experience in China, Vietnam, Singapore, and Australia in Sales, Business Development, and Customer Service roles. My background is in International Management and Translation, with a focus on Chinese language and cross-cultural communication.
My Design Approach
My experience delivering digital products across Southeast Asia has given me a holistic understanding of what makes successful digital experiences.
Beyond visuals, I consider user needs, business objectives, operational and technical constraints, to ensure ideas are turned into effective scalable solutions.
How we work together
